Lets face it, we crave the new. And we are at a point in time in our society where new ideas and products are brought to market faster than ever. Across the globe, there are more patents filed, resulting in more stuff in our homes than ever before.
Marketers are increasingly asked to not just expand share of existing products and services, but to launch and drive adoption of the new, the novel, the cutting edge.
How can a great marketer cope? What are the activities you should undertake to launch a new product or initiative successfully?
Check out the rest of the article on LinkedIn to discover Sesame Street simple tips to
Marketers are increasingly asked to not just expand share of existing products and services, but to launch and drive adoption of the new, the novel, the cutting edge.
How can a great marketer cope? What are the activities you should undertake to launch a new product or initiative successfully?
Check out the rest of the article on LinkedIn to discover Sesame Street simple tips to
- Define your product
- Identify your target customers
- Assess your competitor's positioning